Since 2017 a huge 2 day event is held at the Toyota HQ in Raamsdonksveer (NL).
At this event everyone could come to test drive the new Toyotas of their choice, see unique old cars in the Louwman & Parqui museum, meet their favourite Olympic athletes and have something to drink and eat. Around 8000 people came to this free event. The GO Toyota Experience was organised by Bax Projects (baxprojects.nl). They asked me to do the graphic design for all items needed.
I designed over 180 items for this event: The big letters in front of the main building, flags, banners, posters, signing, folders, flyers, lanyards, event coins, badges and many more. Below you’ll find some of them as well as a photo impression of the event.
* Some examples of all the banners I designed for this edition of the GO Toyota Experience.
* The GO Toyota Experience program folder.
More about this folder can be seen here.
* GO Toyota Experience crew clothing.
* GO Toyota Experience aerial view – photo by Menno Ridderhof/ Ridderhof Fotografie.
The first edition of the GO Toyota Experience was held in 2017 and it was an immediate success. Not only because of the nice weather but also because the way it was being organised by the people of Bax Projects. This was one of the first bigger projects they asked me to do the graphic design.