Project Description


IJland tax and administration is a small bookkeeping company based in Amsterdam, the Netherlands. I was asked to design their brand identity when I asked them to do my administration. To do my own bookkeeping was always an annoying and tedious task.

I let IJland do this job for me so I didn’t have to be annoyed anymore. This became the concept for the Ijland logo: “Mens erger je niet” in Dutch or “Don’t be annoyed” aka Ludo. I designed this brand identity many years ago. Today IJland has a different look.

* Logo/typeface drawn by hand. Loosly based on Ludo (aka “Mens erger je niet”).

* Letterhead and invoice.

* Various envelopes and business card.

* All clients received this birthday card on their birthday.